Mixed Media / Stockwell Road
Emily Tan launched 1800 Gallons in September 2019. Tan graduated from the University of Westminster in 2017 and has developed skills in industry at Céline, Marc Jacobs, Rejina Pyo, Preen by Thornton Bregazzi and Chalayan. However her love of design was conflicted with the common industry practices that continued to glamorise ‘newness’ and ‘image’ whilst dismissing growing environmental and social issues. It felt irresponsible to partake in an industry that was so damaging and so she felt she had to challenge this way of thinking and the concept of the brand was born. The name ‘1800 Gallons’ refers to the amount of water it takes to grow the cotton for one pair of jeans. Tan designs from pre-existing materials using either deadstock or vintage pieces to create contemporary cuts designed to last. A core collection of denim pieces reflects this commitment to longterm wear which can be returned and repurposed time and time again. Each garment is made ethically in house at her Brixton studio or by London based machinists paid a fair wage.